Successful business owners declare an unrealistic truth and find a way to make it realistic. They believe.
You all know the drill – what is the latest tool to help set my mind on a path for a successful business? The reality is that you are doing everything you can from a time and expense perspective to grow yourself and your business with the latest business tools. It is much more ambiguous and difficult to try and enhance your “success psychology.” It feels messy and unclear, especially so when the going is rough or the business and team is functioning with certain “human drama” problems.
There are countless blogs and content written on the successful mindset required in today’s fast-moving world. And when surveyed, virtually all believe in the “power of the mind.” The biggest challenge is your “hidden parenthesis” – that little subtending clause at the end of your real sentence that you believe about you: “yes to the power of the mind (except for me.)” You don’t hold that because you’re stupid or lazy. You hold that truth because you know the deepest you; you know all your flaws and weaknesses. You judge you most harshly vis-à-vis how powerful you really are. You hold all your mistakes against you.
On the cutting edge of neural science where studies and research on the most successful people hold promise for how best to transfer their engagement for success to you and your mindset, here is what we know: everyone uses habitual sentences to describe their reality, to describe their success, and to frame their belief about what they can and cannot do. However, what makes these habitual sentences true? Most business owners would argue: their experience and realistic view of their resources and problems are real and define this truth. They are merely describing that which is true.
However, the most successful business owners don’t follow this map. They create the habitual sentence that best serves their drive and passion and dreams (notice I did not say “hope.”) And by using these habitual sentences over and over again, they become true. For example, to be the “realistic” business owner who fairly articulates what they can and cannot accomplish based on framing their reality and limitations, they would say, “I can do this, I cannot do that.” “This is not likely, that is more likely.”
Driven and passionate and unrealistic business owners use different sentences, “I must do this, I do not tolerate that.” “While not likely, I will find whatever it takes to…” The biggest challenge to changing to a new habitual sentence for the average or above average business owner is that they assign small to medium credibility that sentence is true. They don’t believe.
Successful business owners declare an unrealistic truth and find a way to make it realistic. They believe.
So the most crucial element to take from the mindset of the most successful business owners is this: you must find a way to change what you believe in. And here’s the great news, it is far easier than you think!
Most people when attempting to change what they believe in, do have a strategy for how they believe this would transpire. They might believe they need to work hard and accumulate the evidence that things are changing. Or, they might practice the “fake it until you make it” theory in hopes of changing. They might ascribe qualities to their change: hard work, persistence, or perhaps luck. Without going down that rabbit hole, I am here to assure you, those methods rarely work. Watch this short video that explains why this is true:
Here’s how successful people change their beliefs: put the emotion in your body you would have when that belief is true.
Here’s why it works. While you can have “thoughts” of success, they will not change how the mind is wired without habitually using them! And the challenge is, if you don’t believe in the first place, you will counter those new success thoughts with not only more “realistic” arguments against them, counter-intuitively, you will emotionalize the counter thoughts because you believe those to be true! In order for the new thoughts of success to take deepest root, you must water them with the emotions that must accompany them. Then, it is the emotion that rewires the brain to believe these sentences, long before they become a habit, to be true. Therefore, their, habitual use is easy!
This habit is pleasurable because you have pleasurable emotions that you believe in. It becomes addictive as well. It feels right.
For anyone who says that they cannot create an emotion for something that is not true yet, ponder this neural truth: most have no problem putting anxiety, worry, or stress in their body for things that never happen. And again, in this counter-intuitive world of how your mind really works, you will actually give credit to this upside down view of pain avoidance because you will credit the anxiety for avoiding the unpleasant reality. No, what avoided the unpleasant reality was the actions you took to counter it.
Conclusion: It is far easier to be more powerful, and thus, far easier to create success, than most know. I would love to hear your feedback and challenges put forth in this blog, leave your comments below!
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